Using Generative AI to Create Sustainable Business Plans: A Mini-Course at the University of Sonora

Last week, we had the incredible opportunity to deliver a mini-course at the University of Sonora on how to use generative AI to craft sustainable business plans. The session was designed to empower students and budding entrepreneurs to integrate cutting-edge AI tools, such as ChatGPT, into their business planning processes. This event showcased the practical applications of AI for innovation and sustainability, offering hands-on experience and collaborative learning.

The Course in Action

The course focused on teaching participants how generative AI can assist in every stage of business planning, including:

• Brainstorming Ideas: Using AI to refine concepts, identify potential gaps, and generate creative alternatives.
• Market Research: Employing AI for customer analysis, trend identification, and competitive landscape evaluation.
• Feasibility Assessments: Exploring cost structures, revenue models, and risk mitigation strategies.
• Customer Feedback Simulation: Generating insights by simulating customer reactions and improving marketing strategies.
• SWOT Analysis: Leveraging AI to identify internal strengths and weaknesses and external opportunities and threats.

Participants were encouraged to experiment with AI tools to practice crafting mission statements, vision statements, and value propositions tailored to their sustainable business goals.

Collaborators Making a Difference

The course was a collaborative effort between three instructors, each bringing unique expertise to the table:

• Dr. Saiph Savage
  A computer scientist and expert in human-centered AI, Saiph provided a technical and strategic perspective on how AI can be applied to the future of work and sustainable business practices.
• Dr. Rafael Morales
  Originally from Mexico City and a PhD in Political Science from UNAM, Rafael brought a nuanced understanding of how to align AI-driven business strategies with government policies. He highlighted opportunities for collaboration between businesses and governments to promote social good.
• Jesse Nava
  With extensive experience launching ventures for marginalized communities, including startups supporting low-income Hispanics and formerly incarcerated individuals in the U.S., Jesse shared real-world insights into how AI can help create inclusive, impactful business models.

Why Generative AI?

Generative AI, like ChatGPT, offers a unique advantage for entrepreneurs by providing accessible tools to:

• Refine business ideas and strategies.
• Perform rapid iterations to improve outcomes.
• Enhance collaboration and creativity.
• Develop sustainable and socially conscious plans.

The session emphasized the importance of human-centered design to ensure that AI tools remain inclusive, adaptable, and aligned with ethical practices.

Gratitude and Looking Ahead

We want to thank the University of Sonora and Dr. Alma Brenda Leyva Carreras for the invitation to deliver this course. It was an honor to collaborate with a multidisciplinary group of students and share knowledge at the intersection of AI, business, and sustainability.

As we move forward, we aim to continue these efforts, fostering a deeper understanding of how AI can empower diverse communities and create a brighter, more sustainable future for all.